Northwind Creative (DEMO)
Marketing agencies · USD · data through Aug 2026 ▲ Watch
Alerts (2)
- ▲ WarningLargest customer is 27% of revenue
Largest customer: Harbor Health Partners. Based on uploaded invoices.
Evidence: Largest customer share (TTM invoices) (2026-08): 27.2%
→ Secure a multi-year renewal with the largest customer and set a pipeline target to diversify revenue.
- ▲ Warning$67,776 potentially recoverable revenue
15 open findings; $32,776 are verified discrepancies. 3 relate to contract billing.
Evidence: Verified discrepancies: $32,776 · Potential (needs review): $35,000
→ Review and assign the verified findings first; they are factual mismatches in the company's own records.
Key metrics for marketing agencies · click a metric to see how it is calculated
Revenue
$417.5K
Actual · Aug 2026 · how?
Formula: Reported revenue for the month
Revenue growth (MoM)
-1.8%
Calculated · Aug 2026 · how?
Formula: (Revenue this month − last month) ÷ last month
Gross margin
54.0%
Calculated · Aug 2026 · how?
Formula: (Revenue − COGS) ÷ Revenue
EBITDA
$56.5K
Calculated · Aug 2026 · how?
Formula: Revenue − COGS − Operating expenses + D&A
Cash
$1.6M
Actual · Aug 2026 · how?
Formula: Reported cash balance at month end
Net burn (3-mo avg)
-$45.7K
Calculated · Aug 2026 · how?
Formula: Average of −(Δcash − equity raised − debt proceeds) over the last 3 months
Cash balance grew from operations — the company is not burning cash.
Cash runway
Cash-flow positive
Calculated · Aug 2026 · how?
Formula: Cash ÷ average monthly net burn
Not limited by burn (cash-flow positive over the last 3 months).
Revenue per employee (TTM)
$125.9K
Calculated · Aug 2026 · how?
Formula: TTM revenue ÷ headcount
Largest customer share
27.2%
Calculated · Aug 2026 · how?
Formula: Largest customer's TTM invoiced revenue ÷ total TTM invoiced revenue
Largest customer: Harbor Health Partners. Based on uploaded invoices.
Days sales outstanding
39 days
Calculated · Aug 2026 · how?
Formula: AR ÷ average monthly revenue (last 3 months) × 30.42
Revenue vs budget
Cash balance
EBITDA
Operating expenses
Additional metrics
Revenue growth (YoY)
-7.0%
Calculated · Aug 2026 · how?
Formula: (Revenue this month − same month last year) ÷ same month last year
Revenue (TTM)
$5.2M
Calculated · Aug 2026 · how?
Formula: Sum of the last 12 months of revenue
EBITDA margin
13.5%
Calculated · Aug 2026 · how?
Formula: EBITDA ÷ Revenue
Operating expenses
$172K
Actual · Aug 2026 · how?
Formula: Total operating expenses
Opex trend (3 mo vs prior 3 mo)
0.0%
Calculated · Aug 2026 · how?
Formula: (Avg opex last 3 months − avg prior 3 months) ÷ avg prior 3 months
Accounts receivable
$542.8K
Actual · Aug 2026 · how?
Formula: Reported AR at month end
Accounts payable
$34.4K
Actual · Aug 2026 · how?
Formula: Reported AP at month end
Days payables outstanding
3 days
Calculated · Aug 2026 · how?
Formula: AP ÷ average monthly (COGS + opex) × 30.42
Approximation: includes payroll, which is rarely in AP.
Working capital
$2M
Calculated · Aug 2026 · how?
Formula: Current assets − Current liabilities
Current ratio
17.09
Calculated · Aug 2026 · how?
Formula: Current assets ÷ Current liabilities
Revenue vs budget
-7.2%
vs budget · Aug 2026 · how?
Formula: (Actual revenue − budget) ÷ budget
Opex vs budget
+1.2%
vs budget · Aug 2026 · how?
Formula: (Actual opex − budget) ÷ budget (positive = over budget)
Top 5 customers share
85.3%
Calculated · Aug 2026 · how?
Formula: Top 5 customers' TTM invoiced revenue ÷ total
Accounting notes · Marketing agencies
Revenue model: Retainers, projects and hourly; media pass-through
- Media pass-through inflates revenue; track net revenue (agency gross income) separately where possible.
- Retainer escalators are commonly missed.
No cross-industry benchmarks are applied; alerts compare this company with its own history and budget.